The imaging cameras can also pick up several products at the same time. Hunting for barcodes during the scanning process becomes unnecessary, which eases the self-scanning for customers. The scanning speed goes up significantly according to Digimarc technology partner Datalogic. Packages can be printed all over with hundreds of barcodes without disturbing the package design. The advantages of the technology, which first piqued the interest of the grocery industry during NRF 2014, are obvious.
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grocery retailer Wegmans is already printing the Digimarc Barcode on private-label products and is using image-based scanners at checkout that can read the invisible code with a camera. After Macmillan’s comments on his personal Instagram account, the stock price of Digimarc saw a significant boost. Walmart CEO Doug McMillon says it has the potential to fundamentally change the checkout process. The black and white barcode that is printed on billions of consumer packaged goods, can be replaced by an invisible code: the “Digimarc Barcode” from the U.S. It sounds like magic, but it's technology. Walmart is testing with it, and competitor Wegmans is already applying it to their private-label items.
It holds the information of the current EAN/UPC codes but is invisible to the human eye. Revolution at the till - invisible Digimarc technology is already being used by early adopter Wegmans on private-label productsĪ newly developed barcode from the United States can fundamentally change the checkout process.